Retail News

Sephora casts Seth Rogen for holiday ads targeted at gift-givers

Reported by Retail Dive, Peter Adams on Oct 28, 12:58 PM ET

“The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but are seeking thoughtful presents. Rather than targeting its core base of in-the-know beauty shoppers, Sephora has designed its holiday campaign around gift-givers who are novices when it comes to the beauty space and want to take the guesswork out of the process. Rogen was hired to provide a sense of humor and an approachable everyman quality to the effort, which spotlights services like in-store beauty advisers and includes a product list curated by the actor on Sephora’s app and website.

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