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Etsy CEO addresses friction of AI vs. human creativity

Reported by Retail Dive, Dani James on

Image: Retail Dive

The e-commerce marketplace saw active buyers in Q3 grow for the first time in two years and is utilizing AI to improve product recommendations. Etsy is aiming to implement AI use across the business without alienating shoppers and sellers who care deeply about human creativity. “We believe AI will fundamentally change how people discover and shop, and we are leaning into that change,” Etsy CEO Kruti Patel Goyal said on a call with analysts Wednesday.

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