Retail News

Target overhauls Threshold home goods brand

Reported by Retail Dive, Daphne Howland on Oct 27, 11:43 AM ET

The $3 billion private label has improved quality, merchandising and, in some cases, prices, and added more than 800 items to the assortment. Target has reworked its largest home goods private label, Threshold, part of a merchandising overhaul under CEO Michael Fiddelke. Threshold notches almost $3 billion annually, the retailer said Tuesday. As with other recent efforts from Target , there’s a focus on affordability. Prices on some Threshold items have been lowered, including a $20 price cut on certain comforters.

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