Retail News

Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign

Reported by Retail Dive, Peter Adams on Oct 27, 10:26 AM ET

“A Who Knew Carol” reworks the Muppet’s 1992 take on a Charles Dickens classic to spotlight product assortment, deals and express delivery offerings. Walmart is reworking an iconic piece of pop culture history to bolster its holiday marketing and a “Who Knew?” brand platform starring Walton Goggins. The goal is to offer a unified marketing push with multigenerational appeal throughout the crucial gift-giving season. The retailer in the past ran separate campaigns around different legs of the holiday season, such as the ramp-up to Black Friday, but has leveraged “Who Knew?” to streamline its storytelling.

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CVS wants to sell more Pokémon, collectibles