Retail News

Banana Republic debuts TikTok content series in bid for younger shoppers

Reported by Retail Dive, Jessica Hammers on Oct 26, 3:58 PM ET

“The Agency” stars actor Jack Innanen and follows a team of eccentric executives as they attempt to modernize the fictitious travel agency Travel & Tours. Banana Republic’s latest move sees it join a growing number of brands, like CeraVe , Marc Jacobs and E.l.f. Cosmetics , that are creating original content as a way to cut through a saturated social media landscape and connect with younger audiences. The series also arrives as Gap Inc. focuses on entertainment marketing through a new Fashiontainment platform. “The Agency” represents Banana Republic’s first venture into channel-first original programming, per release details.

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