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Target spruces up SoHo store, fan shops ahead of the holidays

Reported by Retail Dive, Daphne Howland on

Image: Retail Dive

In both cases, a localized presentation is key to what the retailer calls its “merchandising authority.” Less than a week after touting that this year customers will find thousands of gifts priced $5 or under, Target is once again stressing affordability, noting that nearly 90% of the items at its fan gear shops are less than $50. This emphasis is already driving volumes at Target, according to research last month from Jefferies analysts led by Corey Tarlowe.

Read the full story at Retail Dive(opens in a new tab)

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