Retail News

Keeping pace with Walmart Marketplace: the work behind Base.com’s Innovation Award

Reported by Retail Dive on Oct 26, 5:00 AM ET

On the first night of Let's Grow 2026, Walmart Marketplace's annual seller summit, Walmart presented its Marketplace Innovation Award to Base, a multichannel ecommerce platform used by more than 35,000 brands in over 180 countries. The award recognized years of work on a problem nearly every Walmart seller runs into: how to keep growing on the channel without hiring a much bigger team to keep up with it. Over three days at Let's Grow, the Base team talked with more than 500 brands and partners.

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