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Agentic commerce: The infrastructure is ready for AI agents. Is your store?

Reported by Retail Dive on

Image: Retail Dive

Heading into peak shopping season, the shoppers you’re trying to reach are asking ChatGPT and Gemini for gift ideas, and plenty of retailers are wondering whether their products will show up in recommendations. Shopper trust earned in AI today tends to carry forward as AI shopping becomes the norm, according to McKinsey . That traffic is worth chasing. AI-referred visits to U.S. retail sites converted 60% higher than non-AI traffic in July and generated 53% more revenue per visit, Adobe reports — the 11th straight month AI traffic outperformed on conversion.

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