Retail News

With new ownership, Lee eyes activewear and workwear

Reported by Retail Dive, Cara Salpini on Nov 3, 11:28 AM ET

The denim label is officially part of the Authentic Brands Group stable and will expand into adjacent “lifestyle offerings.” The deal — which could add up to $1 billion based on Lee’s performance — was announced in May and closed Tuesday. Authentic has already lined up a series of operating partners for the denim brand, including One Jeanswear Group in the U.S. and Canada; Experience Group in Europe; HiMaxx in China; and Union Group in Mexico.

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