Retail News

Boot Barn ramps up store openings despite lowering outlook

Reported by Retail Dive, Dani James on Nov 2, 12:24 PM ET

Warm weather impacted some sales in the second quarter, but the retailer is refreshing key assortments as it accelerates its footprint expansion. A lowered outlook, a hit to the women’s boot category and unusually warm weather aren't stopping Boot Barn from expanding. “While recent results demonstrate the opportunity to outperform our projections, we continue to underwrite new locations to approximately $3.2 million in first-year sales, consistent with our historical approach,” CEO John Hazen said on a call with analysts Wednesday.

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