Consumers want to feel the holiday spirit. A good store experience can help.

Minimizing fuss, helping customers keep their holiday traditions alive and righting any problems that come up will be key goals this year. The key to a successful holiday season last year was whether retailers could support the customer’s objectives , not make themselves stand out. This year, that strategy is all the more important for financially constrained consumers. “There are some years where consumers are more open to other objectives or rethinking their own objectives, but this year I think they're going to be very narrowly focused,” Nikki Baird, vice president of strategy and product at Aptos, told sister publication…