Retail News

Why J.C. Penney is taking on deal fatigue for its holiday campaign

Reported by Retail Dive, Jessica Hammers on Nov 3, 10:06 AM ET

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save. J.C. Penney is attempting to alleviate the deal fatigue felt by consumers headed into the holiday season with a new campaign focused on value and no-fuss ways to save, according to details shared with sister publication Marketing Dive. The retailer’s holiday campaign launched Monday across TV, online video, audio and paid social and spotlights real deal-scoring J.C. Penney shoppers.

Read the full story at Retail Dive

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