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‘This will normalize’: What Adidas’ Q3 reveals about the broader footwear market

Reported by Retail Dive, Cara Salpini on

Image: Retail Dive

CEO Bjørn Gulden acknowledged difficulties in the lifestyle footwear market but said growth won’t happen until “the market is clean.” Last week, Adidas put out Q3 results in line with its preliminary expectations for record sales and profits . Revenue was up 9% year over year with even stronger trends in DTC, which grew 17% year over year. CEO Bjørn Gulden said on a call with analysts that net sales have grown every quarter since Q1 of 2024, and the retailer has also notched an operating profit each quarter during that timeframe.

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