Retail News

Outdoor Voices inks licensing deal for UK and EU

Reported by Retail Dive, Lara Ewen on Nov 4, 11:57 AM ET

The activewear lifestyle brand is partnering with Focus Brands to expand into new markets, with an initial focus on wholesale and e-commerce. Outdoor Voices’ partnership with Focus Brands is intended to “introduce the brand to new consumers while maintaining the distinctive identity that has made Outdoor Voices a recognized name in American activewear.” Focus Brands has previously worked with sportswear and lifestyle brands including Nautica, Ellesse , K-Swiss, Patrick and Reebok, per the release. Earlier this year, Outdoor Voices inked a deal with Sam’s Club to offer a limited-edition collection of women’s, men’s and kids’ apparel and accessories.

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