Retail News

Walmart ramps up Sparky features in time for the holidays

Reported by Retail Dive, Nicole Silberstein on Nov 5, 1:01 PM ET

New visual recognition and cart generation capabilities for the AI assistant aim to ease the pain of holiday shopping, both online and in stores. As beleaguered consumers focus on efficiency and value this holiday season, new Sparky AI features aim to go beyond just price and product comparison. Since its June 2025 debut , Sparky has seen a 70% spike in usage, and customers who use the tool spend 40% more per order than shoppers who don’t, Walmart CEO John Furner shared in August . A steady drumbeat of functionality improvements has helped drive this usage growth.

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