Retail News

Ikea leans into events for the holidays

Reported by Retail Dive, Tatiana Walk-Morris on Nov 5, 12:22 PM ET

Two locations will feature outdoor markets, while all stores will host holiday events this month. The furniture retailer also expanded its assortment. With the bustling holiday season around the corner, Ikea is aiming to draw shoppers into its physical stores with both discounts and interactive in-store experiences. “The Lingonberry Lane Winter Holidays Event and our flagship markets in New York and Chicago create new and exciting opportunities for families to spend time together this holiday season,” Paul Anderson, home furnishing and retail design leader at Ikea U.S., said in a statement.

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