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E.l.f. Beauty growth driven by innovation, not just pricing power

Reported by Retail Dive, Dani James on Nov 5, 12:02 PM ET

The company’s Q2 net sales jumped 51%, with industry analysts in awe of its go-to-market capabilities and Rhode brand strength. The 51% net sales growth for E.l.f. Beauty is almost hard to believe, but industry analysts from William Blair made sure to note that the staggering numbers are not made up. “We believe in our thesis that e.l.f. Beauty’s distinctive value proposition and go-to-market capabilities will enable it to further its pursuit of becoming a global leader in beauty,” the William Blair analysts said in an emailed note Wednesday. Rhode — part of E.l.f.

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