Retail News

Most consumers aren’t using AI for product discovery, yet

Reported by Retail Dive, Nicole Silberstein on Oct 29, 12:32 PM ET

Retailers should consider the quality of their metadata to prepare for a predicted upswing in AI usage, new research finds. AI is an ascendent, if not yet commonplace, discovery channel for consumers, according the AlixPartners’ 2026 Consumer Sentiment Index. AI adoption varies by generation and income, but is still low across the board. The majority of consumers also said they aren’t ready to hand the actual purchase over to an AI agent. Despite this, the report predicts a forthcoming uptick in adoption, particularly for commoditized goods.

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