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Heydude wants to sell more in North America, but is unlikely to open new stores

Reported by Retail Dive, Daphne Howland on Oct 29, 12:13 PM ET

The brand returned to growth in Q3 compared to its weak results last year, thanks largely to wholesale revenue from retail partners. Namesake Crocs is by far the bigger brand in this portfolio, but signs of life at struggling Heydude were capturing much of the attention Thursday. “The Heydude brand achieved its long-awaited return to growth in Q3,” Nikic said in a research note. On a call with analysts, Crocs CEO Andrew Rees said the “quarter marks an important inflection for the Heydude brand” and serves as an endorsement of the company’s three-pillar strategy.

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Retail DiveOct 29, 12:32 PM ET
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Retail DiveOct 29, 11:51 AM ET
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Retail DiveOct 29, 11:49 AM ET
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Retail DiveOct 29, 11:46 AM ET
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More Retail News

Fanatics revamps outfit curation tool with OpenAI

Most consumers aren’t using AI for product discovery, yet

DoorDash to buy Instacart for $17B

FTC orders Target, Walmart to provide details in personalized pricing inquiry

The Backroom: Dynamic pricing and the anxious consumer

Consumer confidence edges up on decline in gas prices: Conference Board