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Gap Inc. launches AI hiring tool in time for the holidays

Reported by Retail Dive, Tatiana Walk-Morris on

Image: Retail Dive

The retailer expects around 200,000 seasonal employment applications. Its new AI platform aims to reduce the administrative tasks associated with hiring. Along with a wave of holiday shoppers, Gap Inc. anticipates receiving a flood of applicants during its seasonal hiring period. Bridgette was developed in part to help free up the company’s store managers from administrative tasks associated with recruiting. Gap Inc. piloted Bridgette at over 100 stores and six regional distribution centers since June. Nearly 45,000 people have worked with the tool, and Bridgette has scheduled over 7,000 interviews since that time. Gap Inc.

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